dame products makes pleasure products researched, developed, and designed by women. as graphic designer, and later, art director, i led a small creative team to support product launches, educational events, paid ads, pop up shops, and other brand and marketing efforts.
CREDITS
my role: designer, art directorcreative director: veronica del rosarioPILLO
pillo is a supportive, cushiony wedge pillow made to enrich experimentation and elevate go-to positions. along with our product development team, i helped design pillo from initial concepts to final product.for the product launch, i produced and art directed a video and photo campaign highlighting the many functions of pillo and its seamless blend into one’s bedroom while on- and off-duty.
PRODUCTION AND PHOTOGRAPHY: MOSSPARK
INTIMATE SPACE
in february of 2020, dame products popped up in nolita for two weeks of pleasure education, self-care events, and shopping. i led our small creative team in scouting, sourcing, designing, and installing the space.
PHOTOGRAPHY: BRIDGET BADORE
IN COLLABORATION WITH SOPHI GULLBRANTS
DUO KIT
the duo kit includes a small bullet vibrator, aloe lube samples, condoms, and a pair of socks. the kit comes in a zippered pouch for keeping your pleasure essentials close at hand. i worked closely with the product development team to design the pouch, selecting fabrics, and refining details. i also produced and art directed the photo shoot for the product launch campaign.
PACKAGING DESIGN
as the company grew, i was tasked with redesigning the dame packaging to support a variety of new products
PHOTOGRAPHY: GRAHAM POLLACK
TOYS FOR SEX CAMPAIGN
in response to advertising discrimination on traditional media platforms, we launched a wide-spread OOH campaign across new york city to highlight the positive effects self-pleasure can have on one's relationships, stress levels, and overall wellbeing.i designed the campaign, including creating a bespoke gradient to represent the brand across platforms